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This Concept Map, created with IHMC CmapTools, has information related to: Memory - Iconic Memory, Iconic Memory useful for viewing computer displays, Ulric Neisser describes Iconic Memory, Iconic Memory may consist of multiple iconic memories, Sperling objective was to determine the True Size of Iconic Memory, Icon is a specific visual impression, Iconic Memory was researched by Sperling, Iconic Memory is stored in central brain, Iconic Memory lasts 200-400 milliseconds, partial report differing recall results whole report, Iconic Memory useful for watching movies, Iconic Memory process stems from Icon, Iconic Memory as visual sensory memory, partial report demostrated that participants only reported protions of stimuli, Sperling examined partial report, Iconic Memory named by Ulric Neisser, Iconic Memory useful for sorting stimuli in environment, Sperling did not examine whole report