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This Concept Map, created with IHMC CmapTools, has information related to: Memory - Sensory Memory andShort-Term Memory Version 4, Short-Term Memory holds 7+/-2 chunks, Short-Term Memory ways of coding are by Visual code, Iconic Memory useful for sorting stimuli in environment, Iconic Memory useful for watching movies, Iconic Memory useful for viewing computer displays, 2 kinds of echoic memory are short auditory storage, Sperling conducted Partial-Report Technique, Cowan shows 2 kinds of echoic memory, Brown/ Peterson & Peterson demonstrate forgetting after a few seconds delay, Short-Term Memory studied by Baddeley, et. al., Echo is a specific auditory impression, Darwin reversed Sperling's study, Echoic Memory researched by Darwin, Icon located in central part of brain, Baddeley, et. al. studied pronunciation time, Sensory Memory has limited capacity, Echoic Memory researched by Crowder, Icon is a specific visual impression, Echoic Memory more useful than Iconic Memory, Sensory Memory such as Echoic Memory