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This Concept Map, created with IHMC CmapTools, has information related to: Core Elements of the Business Motivation Model_PA2, Business Motivation Model includes concepts of Asperation (i.e. Vision, Goal, Objective), Tactics (course of action) channel efforts towards Objectives, Mission Statement should only have Market or customer part (3), Mission Statement should only have Product or service part (2), Strategies (course of action) channel efforts towards Goals, Mission is planned by Strategies (course of action), Vision is The ultimate, possibly unattainable, state an enterprise would like to achieve without regard to how it is achieved., Directives (Note that these cannot stand alone) refine Tactics (course of action), Directives (Note that these cannot stand alone) refine Strategies (course of action), Directives (Note that these cannot stand alone) ensure that The Courses of Action will be applied intelligently and within the boundaries of what is acceptable or optimal for the enterprise., Asperation (i.e. Vision, Goal, Objective) described in model as Ends (the being — “what you aspire to be”) described here as ‘Desired Result’, Mission Statement example is "Provide(1) pizza(2) to customers city-wide(3)"., Mission Statement should only have Action part (1), Strategies (course of action) are implemented by Tactics (course of action), Goals are quantified by Objectives, Vision is made a reality by Mission, Goals are Generally be attainable and specifically oriented to a single aspect of the business problem, Objectives should be Statements of attainable, time-targeted, and measurable targets that the enterprise seeks to meet in order to achieve its Goals., Business Motivation Model includes concepts of Means (the doing — “the actions you intend to take to get there”) described here as ‘Course of Action’., Vision example is Be the worlds' best piza maker