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Servicizing Article, Challenges to implementation due to Resistance from internal sales staff, Servicizing could lead to Greater customer loyalty and retention, Companies focus upon greater operational efficiency, greater operational efficiency should reduce Consumption, Managing Change approaches Highligting positive environmental impact, providing services related to competitors products e.g. helping install a competitor's product, Environmental Sustainability can be achieved greater operational efficiency, Managing Change approaches Building on existing strengths, Greater customer loyalty and retention results in Competitive Advantage, Greater customer loyalty and retention because "selling solutions instead of products"