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This Concept Map, created with IHMC CmapTools, has information related to: Attitude Change, Liking believe those we see as Friendly, Liking believe those we see as Similar, Individual factors persuasion and / or attitude change through alternative styles of thinking, Persuasion using cognitive biases and social cues to exert influence difference between behaviours and attitudes leads to cognitive dissonance Use persuasion/ arguments to change underlying attitudes, Use persuasion/ arguments to change underlying attitudes is affected by Argument strength, Use persuasion/ arguments to change underlying attitudes is affected by Motivations e.g. Wishes, desires, goals, Use persuasion/ arguments to change underlying attitudes is affected by Emotional appeal, Persuasion using cognitive biases and social cues to exert influence influence techniques Social Proofs, Scarcity Seen as marker of value, through alternative styles of thinking deep processing (slow) Use persuasion/ arguments to change underlying attitudes, Persuasion using cognitive biases and social cues to exert influence influence techniques Commitment and Consistency, Use persuasion/ arguments to change underlying attitudes is affected by Information/ Knowledge, Persuasion using cognitive biases and social cues to exert influence is affected by Motivations e.g. Wishes, desires, goals, Persuasion using cognitive biases and social cues to exert influence influence techniques Scarcity, Emotional appeal Theory of fear appeals (Hovland), Persuasion using cognitive biases and social cues to exert influence influence techniques Reciprocation, through alternative styles of thinking superficial processing (fast) Persuasion using cognitive biases and social cues to exert influence, Use persuasion/ arguments to change underlying attitudes is affected by Message Credibility, Commitment and Consistency also impacts on Strength of Attitude, Authority also impacts on Message Credibility