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This Concept Map, created with IHMC CmapTools, has information related to: SME, Use of SMEs has Pros and cons, Not the "right" SME, but right range of SME's remember that just because they lived there doesn't mean they know it all as an expert, Effects that could be achieved requires understanding of Socio-cultural biases, OPP Orientation by suggest candidate intervention strategies based on experience, OPP Concept Development by Assess feasibility, Pros and cons weak in capabilities - temporally, spatially specific - conflicting views - biases -anecdotal data, Effects that could be achieved requires understanding of How people function, how people actually do business (as opposed to what they want us to see), Use of SMEs requires Interpretation of their words, decisions, action you must know, Interpretation of their words, decisions, action you must know Does History matter? How much?, Effects that could be achieved requires understanding of Values across different segments of population, Interpretation of their words, decisions, action you must know What is Nature of their discourse?, Interpretation of their words, decisions, action you must know What are Their foundational truths and values?, OPP Orientation by develop conceptual models + provide initial assumptions + highlight trends + can provide data, Pros and cons supports OPP Orientation, Not the "right" SME, but right range of SME's to sort out different biases, Use of SMEs objective is to Gain Specialized Information, Pros and cons supports OPP Concept Development, Interpretation of their words, decisions, action you must know Whom or What Do they trust?, Gain Specialized Information to To understand culture must know people, customs, values that underpin decisions, Gain Specialized Information as part of Hybrid approach that is part structured and part free form to allow for freedom of expression