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This Concept Map, created with IHMC CmapTools, has information related to: 06. Proposed Experiments, tests using customer data base, Proposed Experiments should follow these suggestions etc., Proposed Experiments should follow these suggestions start, Proposed Experiments BACK Mail Order Bookstores, Is there also a psychology of phenomenal data mining? answer is I believe that McCarthy wants to include such things eventuallay, but this is a preliminary paper where he considers only the simplest model for customers -- devoid of such psychological properties., start with a small store, identify customers who buy on a particular day of the week, Not sure what is meant here he means Simply to take data in some time frame, say T2, and see if one can "predict" previous behavior in time T1 < T2 and future behavior in time T3 > T2. This can validate the model, even though it is really fake in the sense of true prediction of the future only. Isn't there a famous saying by Yogi Berra: "Prediction is difficult ... especially of the future."?, customer data base with customer identifications, Proposed Experiments should follow these suggestions identify customers, tests of Grouping, start in the middle of operation, middle of operation and do identifications backward, middle of operation and do identifications forward, Proposed Experiments include tests, Does this include "value" types? Varying degrees of suggestability types, etc. answer is I believe that McCarthy wants to include such things eventuallay, but this is a preliminary paper where he considers only the simplest model for customers -- devoid of such psychological properties.