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This Concept Map, created with IHMC CmapTools, has information related to: mjohnson1, payne studies established some film can be dangerous for young children by conducting experiment using electrodes to detect hightened resposes to violent or sexual movie scenes, mass media channels divies into magazines, representaional tech. represents problems through audience studies, messages one of those concepts are mass media channels, mass media channels divies into internet, Propoganda Analysis Harold Lasswell's study early research techniques, of thirteen studies conducted by socuial psychologists from 1923-1932 main studies payne studies established some film can be dangerous for young children, production codes consisting of tv 14, heavy viewing of TV leads individuals to percieve reality in the ways that are consistent with the way television protrays it. says messages interact in complicated ways with personal values, experiment using electrodes to detect hightened resposes to violent or sexual movie scenes finding second highest reaction in teenagers, private research conducted for sevice campaign, leading theories consist of uses and gratification model, government settings meaning its subject to examination and refutation by other acedemics, mass media channels divies into radio, Basic Concepts one of those concepts are recievers, feedback return/clairify senders, Mass Communication involving representaional tech., recievers through viewers, Spiral of Silence links mass media with social psychology and the formation of public opinion, messages utilizing sounds