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This Concept Map, created with IHMC CmapTools, has information related to: amcfarland2, convergence of broadcasting, quantitative research from public opinion polls, Diffusion Theory by Lazarsfelds, to the field of instruction technology for three reasons and they are that it can lead to the development, five characteristics identified by John Thompson, five characteristics that are compromises methods, MASS COMMUNICATION has five characteristics, that it can lead to the development of a systematic, tactical rules which are set by the culture in general, Diffusion Theory is valuable to the field of instruction technology for, Cultivation Theory by Larry Gross, Agenda-Setting Theory by Donald L. Shaw, publishing includes stages of development, the transmission of a sequence contrast to analog communication, Cultivation Theory by George Gerbner, MASS COMMUNICATION understood to relate to radio, television, and film, the reception of information, negative consequences ???? J. Lull, a digitized analog signal links to digital communication, three ruled-governed behaviors during family t.v. viewing and the second is parametric rules