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This Concept Map, created with IHMC CmapTools, has information related to: ddenning2, Finance improved by Eugene Fama (1939-), Advertising effects How people buy, management theorist Mary Parker Follet 1868-1933, Business includes Accounting, Business includes economics, equal opportunity for income, economics studies Production of goods, promotion of products using Advertising, case studies Also know as Research Strategies, equal opportunity for investments, Advertising effects What people buy, economics General Equilibrium Theory, marketing is directly associated with Distribution of Goods, capitalism is an economic system, Techniques in consumer behavior helps answer When people buy, Finance refers to risk, Accounting essential to marketing, Accounting essential to economics, case studies require Critical thinking, Marie-esprit-leon-Walras Played a big part in General Equilibrium Theory