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Este Cmap, tiene información relacionada con: 1-Organization to comprehensive communication, message focus that has some features like 5-marketing building, ORGANIZATION TO COMPREHENSIVE COMMUNICATION needs a new focus message focus, message focus that has some features like 1-brand building, ORGANIZATION TO COMPREHENSIVE COMMUNICATION has 2 kinds that sometimes is not customer focus, message focus that has some features like 3-experience marketing, message focus that has some features like 2-publicity, message focus has 2 groups of messages corporate identity, external relations, strategical sponsorship, publicity, message focus that has some features like 4-Product building, message focus has 2 groups of messages promotion, sponsoring, POS, personalized relations, ORGANIZATION TO COMPREHENSIVE COMMUNICATION has a big cost discussion communication is an expensive element, ORGANIZATION TO COMPREHENSIVE COMMUNICATION has 2 kinds below the line, ORGANIZATION TO COMPREHENSIVE COMMUNICATION has 2 kinds above the line, other marketing actions like brochure, ORGANIZATION TO COMPREHENSIVE COMMUNICATION has 2 kinds that generate strategies or different communication, below the line that means other marketing actions, other marketing actions like direct marketing, above the line that means marketing department strategies, other marketing actions like promotion