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Este Cmap, tiene información relacionada con: Rivalry analysis, intermediary power for example supermarket, competitive strength that means market competitor, substitute product generate substitution threat, new competitor threat for example companies where entry is strategy, RIVALRY ANALYSIS you have to think in competitive strength, create entry wall for example scale economy, negotiation power because can ask for low prices, competitive strength that means potencial competitor, competitive strength that means customer, new competitor threat that obligate other companies to create entry wall, substitute product has some features like depending of customer demand, substitute product has some features like product with the same function but with different technology, external that means capacity to influence the profit of other companies, substitute product has some features like product with the same function but with different technology, supplier has negotiation power, create entry wall for example access to distribution channel, external you have to think in new competitor threat, market competitor is rivalry between existent companies, competitive strength that means supplier, create entry wall for example goodwill