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Este Cmap, tiene información relacionada con: 7-Briefing, BRIEFING has key elements 10% redaction, 3-Politics and restrictions has some elements Graphic identity standards, 1-My company has some elements market, 1-My company has some elements name, BRIEFING has 5 key questions What we like to communicate?, BRIEFING has 5 key questions Which is out target audience?, BRIEFING that means an introspection exercise, 3-Politics and restrictions has some elements schedule, BRIEFING has 5 key questions Why and how are we going to communicate?, BRIEFING has 5 key questions Where are we going to communicate that?, 3-Politics and restrictions has some elements budget, 3-Politics and restrictions has some elements way to talk to customers, 2-Briefing core has some elements target audience, 1-Which is my competitive advantaje? i have to talk about my product features, BRIEFING has a process 1-Which is my competitive advantaje?, BRIEFING has key elements 1-My company, BRIEFING has key elements 3-Politics and restrictions, 1-Which is my competitive advantaje? i have to talk about brand values, BRIEFING that means is a good start to a good advertising campaign, BRIEFING has key elements 2-Briefing core