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Este Cmap, tiene información relacionada con: Strategy based in competitive advantage, STRATEGY BASED IN COMPETITIVE ADVANTAGE has to be dynamic, external competitive advantaje that means choosing the best distribution channel, challenger strategy that means reduction of my profitability, active participation has some kinds challenger strategy, challenger strategy using creating substitute product, lider strategy needs more innovation, active participation has some kinds lider strategy, challenger strategy using more discount, competitives strategies can be active participation, external competitive advantaje that means you have to defect that who make different to you, STRATEGY BASED IN COMPETITIVE ADVANTAGE has two kinds internal competitive advantaje, specialization for example Apple has a big difference in computers for designers, lider strategy for example stopper brand, challenger strategy using more marketing, internal competitive advantaje that means be the price lider, niche market is going to have a big increment that means huge competitors are going to be interested in this market, following strategy that means "me too" politics, following strategy that means use the competitor (or lider) investment, passive participation has some kinds like specialization strategy, competitives strategies that means how I'm going to act with my competitor