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Este Cmap, tiene información relacionada con: 3-Communication plan, 1-target audience you have to make questions about Why they are going to use my product?, 4-Make a shedule has some features is better use a long time period of time (with buffer), 1-target audience are customer strategy, COMMUNICATION PLAN you have to think in customer strategy, roadshow that means on-site visit or demostration, spot that means a short section or illustration that is often used for advertising, COMMUNICATION PLAN that means management exercise to focus and organize company communication, COMMUNICATION PLAN you have to think in duration, COMMUNICATION PLAN you have to think in distribution channel strategy, 5-Assign a budget for the plan has some features if you have more experience, is more easy to make, messages undestanding and good channel 1 3-desire, 2-definition of communication objetives to target audience that means message to all kind of audience, but with segmentation differences, 1-target audience you have to make questions about Who are the consumer?, COMMUNICATION PLAN has those steps 5-Assign a budget for the plan, COMMUNICATION PLAN has some concepts like roadshow, COMMUNICATION PLAN has those steps 1-target audience, PVP that means retail price, COMMUNICATION PLAN has those steps 4-Make a shedule, messages undestanding and good channel 2 6-buy, messages undestanding and good channel 2 3-interesting