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Este Cmap, tiene información relacionada con: Competitive advantaje in customer mind, differential that is competitive advantaje used to access the customer mind, customer positioning has to be effective idea, perceived positioning that means perception that exist in the customer mind, sensorial overload that means a lot of information = the brain accept the message, customer positioning is created during 4 phases differential factor, 2-Reference group that means I'm close to know brand, perceived positioning is created with a lot of marketing, COMPETITIVE ADVANTAJE IN CUSTOMER MIND is about customer positioning, mainly or objetive market thinking about what is he thinking about our product?, customer positioning has 3 levels 1-Product category, 3-Differential positioning for example Ponds is not differenced by special ingredient, is differenced by 7 day to be young, mainly or objetive market thinking about what are he thinking?, customer positioning is created during 4 phases mainly or objetive market, customer positioning has to kinds positioning that you are looking for, mainly or objetive market that means critical sector to my company growing, 1-Product category that means what we make?, customer positioning that means image, 3-Differential positioning that means differential that is competitive advantaje, customer positioning is created during 4 phases framework, basic strategic about mix product and price