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Este Cmap, tiene información relacionada con: 9-Media plan evaluation, cuantitative parameter has evaluation of media plan, media are TV, audience means is useful when is the target market, support means name of media company, message context means the message has an environment to be received in a good way, media plan cost has some parameters color page in magazine, media are news paper, audience means people how perceive the advertising, GRP (Gross Rating Points) means audience summary for media (s), cualitative valuation can be do with this way message for each moment, MEDIA PLAN EVALUATION has some concepts media, cualitative valuation can be do with this way message context, evaluation of media plan has to evaluate budget, media plan cost is defined by time, cuantitative parameter are frequency (OTS), media plan cost is defined by specialized audience, support for example Usa Today, MEDIA PLAN EVALUATION you have to focus in briefing focus, media plan cost is paid according with advertising agency, Who is my target market? means you have to approve the briefing for media agency