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Este Cmap, tiene información relacionada con: 2-Customer focus and comprehensive communication, is difficult to believe advertising people because they are strange (odd), organization of all the way to reach the customer mind about my product some media are mass media like TV and radio, brand registry that means action ability to remember a brand, customer has a group of perceptions about the product or service this have some features values, CUSTOMER FOCUS AND COMPREHENSIVE COMMUNICATION has some concepts comprehensive communication, values like IT reputation, is difficult to believe advertising people because they are bohemian, CUSTOMER FOCUS AND COMPREHENSIVE COMMUNICATION has some keys hard to take decision about communication investment, positioning that means customer mind representation or my product or service, is difficult to believe advertising people because they are unstable, communication produce communication that means the communication objetive is create an stable relation between customer and brand, CUSTOMER FOCUS AND COMPREHENSIVE COMMUNICATION has some keys communication produce communication, tracking that means systemic organization, during regular period, using the same survey and analisys tools, to know the evolution of event, hard to take decision about communication investment because sometimes is difficult to quantify, hard to take decision about communication investment because is difficult to believe advertising people, CUSTOMER FOCUS AND COMPREHENSIVE COMMUNICATION has some concepts positioning, CUSTOMER FOCUS AND COMPREHENSIVE COMMUNICATION has some concepts logo-brand, comprehensive communication that means organization of all the way to reach the customer mind about my product, CUSTOMER FOCUS AND COMPREHENSIVE COMMUNICATION has some keys strong brand position, CUSTOMER FOCUS AND COMPREHENSIVE COMMUNICATION has some keys clear strategy