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Este Cmap, tiene información relacionada con: 4-Communication investment, mainly used in large company with this common element large advertising investment, mainly used in large company with this common element similar cost, 4-Investment by objetives has some features you have to divide communication plan according with objetives, COMMUNICATION INVESTMENT has those criterion 3-The investment that you can make, 1-Competitive parity has some features advertising investment percentaje = your share market investment, compared with all market advertising investment, 2-Percentaje criterion has some kinds Defined by general company spendings, COMMUNICATION INVESTMENT has some features is an asset and not a spending, COMMUNICATION INVESTMENT has those criterion 4-Investment by objetives, 1-Competitive parity has some features you have to take risks and sometimes make more investment that the market percentaje, COMMUNICATION INVESTMENT has some features are so difficult to estimate, COMMUNICATION INVESTMENT has those criterion 2-Percentaje criterion, mainly used in large company with this common element similar process, 2-Percentaje criterion has some kinds Defined by a percentaje of unit price, Defined by a percentaje of unit price has some features is not recommended for emerging product, 3-The investment that you can make has some features you are thinking that marketing is a spending, Defineb by a percentaje of total sales (last year or next year sales) has some features is a conservative method, because only make investment is you sale the product, mainly used in large company with this common element similar distribution, 4-Investment by objetives has some features has difficulty to know the customer perception, for that you have to make research, 3-The investment that you can make has some features is a cautious decision, marketing is the last priority, mainly used in large company with this common element similar commercialization