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This Concept Map, created with IHMC CmapTools, has information related to: Core Elements of the Business Motivation Model_PA4, Directives (Note that these cannot stand alone) ensure that Enterprise remains on-course and moving toward its Desired Result, Ends (the being — “what you aspire to be”) described here as ‘Desired Result’ describe ..something the enterprise sets out to accomplish without describing how it is achieved (ibid p20), Business Motivation Model (BRG 2010). conceptualises Ends (the being — “what you aspire to be”) described here as ‘Desired Result’, Vision is The ultimate, possibly unattainable, state an enterprise would like to achieve without regard to how it is achieved., Mission is planned by Strategies (course of action)., Strategies (course of action). channel efforts towards Goals, Mission Statement should only have Product or service part (2), Mission Statement should only have Market or customer part (3), Tactics (course of action). channel efforts towards Objectives, Goals should Begin with the time-targeted phrase, followed by a quantified noun., Goals example is "To deliver pizzas in an expedient amount of time (ibid p10), Means (the doing — “the actions you intend to take to get there”) described here as ‘Course of Action’. describe "Any device, capability, regime, technique, restriction, agency, instrument, or method that may be called upon, activated, or enforced to achieve Ends" (ibid p12)., Business Policy may be Implicit and less formal (but not less carefully considered) than business rules., Business Rules sharpen Tactics (course of action)., Objectives example is "By January 1, 2005, 95% on-time pizza delivery" (ibid, p11), Goals are Generally be attainable and specifically oriented to a single aspect of the business problem, Vision is made a reality by Mission, Goals are quantified by Objectives, Strategies (course of action). are implemented by Tactics (course of action)., Mission Statement should only have Action part (1)