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This Concept Map, created with IHMC CmapTools, has information related to: Core Elements of the Business Motivation Model_PA6, Ends (the being — “what you aspire to be”) described here as ‘Desired Result’ describe ..something the enterprise sets out to accomplish without describing how it is achieved (ibid p20), Goals example is "To deliver pizzas in an expedient amount of time (ibid p10), Goals should Begin with the time-targeted phrase, followed by a quantified noun., Tactics (course of action). channel efforts towards Objectives, Mission Statement should only have Market or customer part (3), Mission Statement should only have Product or service part (2), Strategies (course of action). channel efforts towards Goals, Mission is planned by Strategies (course of action)., Vision is The ultimate, possibly unattainable state an enterprise would like to achieve without regard to how it is achieved., Business Motivation Model (BRG 2010). conceptualises Ends (the being — “what you aspire to be”) described here as ‘Desired Result’, Directives (Note that these cannot stand alone) ensure that Enterprise remains on-course and moving toward its Desired Result, Directives (Note that these cannot stand alone) govern & refine Tactics (course of action)., Directives (Note that these cannot stand alone) govern & refine Strategies (course of action)., Directives (Note that these cannot stand alone) ensure that The Courses of Action will be applied intelligently and within the boundaries of what is acceptable or optimal for the enterprise., Mission Statement example is "Provide(1) pizza(2) to customers city-wide(3)"., Mission Statement should only have Action part (1), Strategies (course of action). are implemented by Tactics (course of action)., Goals are quantified by Objectives, Vision is made a reality by Mission, Goals are Generally be attainable and specifically oriented to a single aspect of the business problem