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This Concept Map, created with IHMC CmapTools, has information related to: West Calhoun ch 8, chunking is organizing info into familiar, managable units, Automatic Processing about time, MEMORY 3 processes by Richard Atkinson & Richard Shiffrin limited, mnemonic uses imagery, MEMORY implicit memory, MEMORY (amnesia) source amnesia, incorporating misleading info into one's memory of an event e.g. cars hitting vs. cars smashing, MEMORY defined as the persistence of learning over time through the storage & retrieval of information., iconic memories are momentary picture-image memory; no longer that few 10ths of a second, Working memory is conscious, active processing of incoming info and retrieved memories, storage is retaining info, MEMORY repression, Newer; Updated version includes long-term memory, synapses experience long-term potentiation, short-term memory is activated; holds few items briefly, chunking e.g. Roy G Biv, Homes, MEMORY may cause deja vu, MEMORY 3 processes by Richard Atkinson & Richard Shiffrin long-term memory, long-term potentiation is increase in synapse's firing potential after brief, rapid, stimulation, MEMORY (amnesia) loss of memory