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Kent Boyd, Social Psychology Cognitive Dissonance is emotional discomfort as the result of engaging in behavior that is inconsistent with personal cognitions, Social Psychology Social Categoration implicit personality theory, Social Psychology consists of Attribution, Social Psychology ABC Model of Attitudes Behavior Component, Social Psychology Social Influence Compliance, attribution theory developed by Fritz Heider, is mostly automatic and occurs without conscious awareness of process ???? Sterotype, Conformity is Changing one's own behavior to more closely match the actions of others, Attribution includes attribution theory, Social Psychology Social Categoration is mostly automatic and occurs without conscious awareness of process