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ch8 memory Ayisha Spikes, Memory processes storage, Sensory Memory used to touch, Short-Term Memory capacity 20 seconds, Sensory Memory used to hear, encoding what we encode meaning, flash bulb memory defined a clear memory of an emotional or significant event, automatic processing unconscious encoding of incidental info. such as, space, storage associated flash bulb memory, spacing effect is the tendency for distributed study to yield better long-term retention than is achieved through massed study., Sensory Memory from there we process info. into a bin where we encode it through rehersal. Short-Term Memory