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This Concept Map, created with IHMC CmapTools, has information related to: Stephanie Carpenter Ch8 Memory, imagery heart of mnemonics, brief memory items ex: phone number third permanent information; skills, knowlage, experiences, forgetting 3 sins of forgetting transience, sensory uses all five senses, mnemonics organized chunking, encode methods sematic, Sperling revealed iconic memory, semantic memory is common knowlage and meaning, encode by automatically process, Short term mesuared in chunks, forgetting 3 sins of forgetting absent-mindedlness, retroactive interference example new info make hard to remeber old info, limited capacity as long as +7 or minus 2 chunks, latent memory is deep level, able to remeber more, effortful processing through rehearsal, episodic memory is personal events, rehearsal aspects spacing effect, long term by procedual, serial position effects is tendency to recall 1st& last items in a list best, automatically process organized frequency