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JACQUELYN WILLIAMS CHAPTER 6 MEMORY, SENSORY MEMORY LIMITED DURATION ə SEC TO 4 SEC IONIC(VISUAL) ECHOIC(AUDITORY) ????, GETTING IT OUT ???? , LONG TERM MEMORY CAPACITY UNLIMITED DUATION RELATIVELY PERMANENT DIFFERENT TYPES OF INFORMATION STORED DIFFERENT BRAIN AREAS ASSOCIATED PROCEDURAL(MEMORY FOR SKILLS), LONG TERM MEMORY CAPACITY UNLIMITED DUATION RELATIVELY PERMANENT ASSOCIATED WITH OHYSICAL CHANGE IN THE BRAIN;HIPPOCAMPUS AND CORTEX ELABORATE REHERSAL CAN LEAD TO BETTER LONG TERM MEMORY, SHORT TERM AND WORKING MEMORY LIMITED CAPACITY (7+-2 ITEMS) CHUNKING AND MAINTANCE REHEARSAL USED TO INCREASE CAPACITY AND DURATION , LONG TERM MEMORY CAPACITY UNLIMITED DUATION RELATIVELY PERMANENT RETRIEVAL AUTOMATIC ENCODING (FLASH BULB MEMORIES, RECALL VS RECOGNITION RECALL ( FEW OR NO EXTERNAL CUES REQUIRED) RECOGNITION ( MATCH INCOMING SENSORY INFORMATION ) , MEMORY ???? , MEMORY LEVELS OF PROCESSING MODELS FOCUS ON DEPTH OF PROCESSING ASSOCIATED WITH SPECIFIC INFORMATION, LONG TERM MEMORY CAPACITY UNLIMITED DUATION RELATIVELY PERMANENT RETRIEVAL GETTING IT OUT