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This Concept Map, created with IHMC CmapTools, has information related to: START, Customer retention achieved by Keep loyal customers, Manage customer relations consists of Customer identification, Manage customer relations consists of Customer retention, Manage customer relations consists of Customer development, Customer identification achieved by Market Segmentation, Customer attraction achieved by To have direct marketing, Customer retention achieved by To have one to one marketing, Customer retention achieved by Complaints management, Manage customer relations consists of Customer attraction