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Dieses mit IHMC CmapTools erstellte CMap hat Informationen bezüglich: Strategy, trade-offs create fit among company's activites, trade-offs contributes to Competitive advantage, Strategy define goals, strategic positioning based on access, Strategy contributes to Competitive advantage, Strategy creates strategic positioning, unique and valuable position through being different than competitors, need of choice limits company offer, trade-offs resulting from from activities themselves, Strategy define non goals, Organisational effectiveness contributes to Competitive advantage, Strategy complements Organisational effectiveness, strategic positioning based on needs, fit among company's activites contributes to Competitive advantage, trade-offs create need of choice, strategic positioning leads to unique and valuable position, goals helps to create strategic positioning, strategic positioning based on variety, trade-offs resulting from limits on internal coordination, unique and valuable position through acting out-of-the-ordinary